I love companies that pride themselves on their larger than life and innovative window displays.
I especially love it when companies collaborate with note worthy artists to bring attention to both the artist and the store/merchandise. Apparently, Maison Hermes feels the same. Japanese designer Tokujin Yoshioka's new installation for Maison Hermes is one for the books. It's based off a previous window display he presented in 2004. The display can be seen until January 19th 2010.
window installation at Maison Hermès Japon
all images courtesy of tokujin yoshioka design
“On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them. The window is designed with an image of woman projected onto a monitor. The scarf softly sways in the air in response to the woman’s blow.” – TY
“On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. There are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them. The window is designed with an image of woman projected onto a monitor. The scarf softly sways in the air in response to the woman’s blow.” – TY
Window displays are meant to draw the consumer into the store to shop shop shop and spend spend spend. But with a display this cool, I think they'll find customers prefer to watch the installation over browsing the $$$$$ merchandise.
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